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Social Media and Authenticity

Selfie Culture: Self-Expression and Superficial Authenticity: Selfie culture is a phenomenon that has spread rapidly in recent years and has become popular with the influence of social media. This culture allows individuals to express themselves by taking and sharing their own photos. Selfies are self-portraits usually taken via cell phones or other portable devices. Many…

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Psychological Effects of Social Media

The Effects of Social Media on Self-Confidence Social media platforms provide ample space for people to express themselves, post and interact with other people. However, social media has complex effects on self-esteem. Comparison Factor: Social media increases users’ tendency to compare their lives and achievements with other people. People can feel their own lives are…

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The Rise of Social Media

SNAPCHAT Snapchat is a social media platform founded by Evan Spiegel, Bobby Murphy, and Reggie Brown as Stanford University students. First released as “Picaboo” in 2011, the app was later rebranded as “Snapchat”. Snapchat’s original feature was the short-term disappearance of sent photos and videos. Users could have the content they sent automatically deleted after…

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Social Media Ad Types

Instagram: Because Instagram is a popular social media platform, it offers various types of ads to promote brands’ products or services and engage with their target audience. Here are some types of ads used on Instagram: Post Ads: This type of ad allows brands to advertise posts they share organically. Brands target post ads to…

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All About Pinterest

Pinterest was founded in March 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp. It first started as a mobile app known as “Tote”. The founders came up with the idea to create a platform where users can create visual collections of their interests. The idea was specifically aimed at users with visual interests such…

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How does the Instagram algorithm work and what can you do to increase the visibility of your account?

The Instagram algorithm tries to present the most relevant content to a particular user’s interests by analyzing users’ shares and interactions. The algorithm takes several factors into account to identify content that might be of interest to users. Here’s how the Instagram algorithm works and some strategies you can do to increase the visibility of…

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Catching Trends on Twitter

Entrance:Twitter is a platform where users follow current news, share their thoughts and interact. Trends represent the most talked about and popular topics on Twitter. Catching trends is a way to stay informed about current topics, increase engagement with your followers and increase awareness of your brand. Here are some tactics for catching trends on…

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