Instagram is a social media platform built on photo and video sharing. It was founded in 2010 by Kevin Systrom and Mike Krieger. Originally available only for iOS devices, Instagram later became available for Android devices as well.
Instagram users can share their photos and videos on the platform, like, comment and follow other users’ posts. In addition, Instagram has also added new features such as stories, live broadcasts, IGTV, especially in recent years. Thanks to these features, users can produce and share more comprehensive content.
Instagram was acquired by Facebook in 2012 and since then the platform has allowed users to display ads. In addition, Instagram has become an important platform for influencer marketing and other commercial activities.
In recent years, discussions about the Instagram algorithm have also come up frequently. The Instagram algorithm decides how users’ posts will appear and therefore affects the visibility of the accounts. Many strategies and tactics have been developed in this regard, and users who want to grow organically on Instagram try to increase the visibility of their accounts by applying these strategies.
Instagram uses an algorithm to determine what content users want to see on their discover page and homepage. This algorithm helps Instagram decide which posts a particular user will view. The Instagram algorithm ranks posts based on many factors such as user’s past interactions, shared interests, post type, posting hours, hashtag usage.
To take advantage of the functioning of the Instagram algorithm and increase the visibility of your account, you can follow these tips:
Use hashtags suitable for your account niche: You can reach more people on the discover page by using popular hashtags related to your target audience.
Optimize your posts: Add questions, CTAs (Do Not Call), tags, and more information to your posts description to increase your interactions.
Use keywords: By optimizing your posts with keywords, you can ensure that you appeal to a specific audience.
Determine your sharing hours correctly: By learning the hours your target audience is online, plan your sharing hours accordingly.
Take advantage of Instagram’s other features: With Stories, Reels, IGTV and more, you can interact more with your followers and increase the visibility of your account.
These tips can be useful for understanding the Instagram algorithm and increasing the visibility of your account. However, the Instagram algorithm is constantly updating and changing, so in addition to these tips, it’s important to follow the updates and adjust your strategies accordingly.
