Short Video Contents:
Social media short video contents are short videos that are usually shared on social media platforms. These videos usually have a duration ranging from 15 seconds to 1 minute. These user-created videos consist of content that can be consumed quickly and is often entertaining or interesting.
Short video content on social media platforms is used for purposes such as increasing interaction among users, promoting products or services of brands, providing entertainment and humor, and providing informative or educational content. Users usually shoot these videos with their smartphones and upload them to social media platforms. Some popular social media platforms offer special features and tools to support and facilitate sharing of short video content.
Social media short video content is common on platforms like Vine, TikTok, Instagram Reels, Snapchat, and YouTube Shorts. These videos are often edited with visual effects, filters, music and text. Users often create creative and original content to grab attention in a short time.
Live Broadcasts:
Social media live broadcasts is a feature that allows users to instantly share video or audio content over social media platforms in real time. Live broadcasts offer users instant interaction and feedback.
Live streams usually take place in a special section inside social media platforms or on a specific user’s profile. Users can stream live via their smartphone, tablet or computer. During the live broadcast, users can instantly record videos, send instant messages and interact with their viewers.
The live broadcast feature of social media platforms is used for various purposes. For example, individual users can broadcast live to share their daily life, events or experiences. Brands can use live streams for product launches, events or promotions. In addition, news organizations, sports organizations and other institutions can also broadcast events or current news through live broadcasts.
Live broadcasts provide the advantage of interacting with viewers and receiving comments in real time. While watching the live broadcast, viewers can comment, express likes or reactions, ask questions or give feedback to the broadcaster. In this way, live streams engage users more actively and build community.
Live broadcasts are a popular feature of social media platforms to increase interaction among users, provide real-time communication and support content producers.
AR (Augmented Reality) and Filters:
Augmented Reality (AR) is a technology that combines the real world with virtual and real-time information. AR allows users to view their physical environment and add additional information, graphics or other virtual elements on it. This technology is often used through smartphones, tablets, smart glasses or other AR-enabled devices.
AR uses sophisticated algorithms and sensors to detect and track the environment and display virtual superimposed items in real time. For example, when you point your smartphone at your surroundings using an AR app, a virtual object or information may be displayed on your screen in addition to a real-world image. These virtual items can be games, animations, text, 3D models or other graphical images.
Filters are effects that users can apply to their photos or videos on social media platforms. These effects can change the colors, brightness, contrast of images, add filters, frames, animations or graphics, change or stylize faces or objects.
Social media platforms often offer their own filters or AR effects and allow users to apply these features to their photos or videos. For example, in the “Stories” section on Instagram, users can customize their content using different filters and AR effects. These filters and AR effects help users make their posts more fun, engaging and creative.
AR and filters enable users to create more interactive and visually rich content on social media. Users can express themselves, create original content, and engage with their followers using AR and filters. Also, brands can use AR and filters in their marketing campaigns or to increase brand awareness.
User Content Creation:
User content creation generally means that users create and share their own content on online platforms. These contents can be in text, photo, video, audio recording or any digital media format. Users can share their content on various platforms such as social media platforms, blogs, video sharing sites or forums.
User content creation differs from traditional media structure in that users retain control of the process of creating and publishing that content. Users can share their experiences, interests, knowledge and skills. With the spread of the internet and the popularity of social media platforms, user content creation has become more and more common.
User content creation provides many benefits. Here are some examples:
Making your own voice heard: Users can make their voices heard by sharing their thoughts, ideas and experiences. This allows users to build their personal brand and become part of a community online.
Sharing interests: Users can interact and share with people with similar interests by creating content related to their hobbies, passions, or areas of expertise. This enables to build communities, encourage knowledge exchange and connect with like-minded people.
Expression of creativity: User content creation encourages creativity. Users can showcase their talents and share their creations in areas such as photography, video making, writing, art or music.
Community engagement: User content creation increases community engagement. Users can connect and interact with other users through comments, shares and feedback.
Collaboration and sharing: User content creation encourages collaboration and knowledge sharing among people.
Micro and Nano Influencers:
Micro and nano influencers are people who have a small but effective following or audience on social media or other online platforms. These terms are used to describe people who interact with users on social media or other digital media and who, although often low in followers, can make a strong impact in a particular niche or on a particular topic.
Micro influencers are influencers with a follower count of usually between 1,000 and 100,000. These influencers may have expertise in a particular field, produce content on a particular subject, or appeal to a particular audience. Micro influencers can provide a warmer community and a higher engagement rate because they can build a more personal relationship with their followers.
Nano influencers, on the other hand, are influencers that usually have less than 1,000 followers. These people usually cater to a very specific niche or local audience. Nano influencers offer credibility, intimacy, and personal connections with a limited audience. Their content can focus on a smaller audience, resulting in more effective engagement.
Micro and nano influencers can be attractive to brands and marketers because, despite having smaller follower counts, they can appeal to a more niche audience and create a more friendly, credible influence. These influencers often offer more affordable collaborations and can bring brands or products to the target audience in a more organic way.
However, the selection of micro and nano effectors is important. Brands need to assess that the influencer fits in with the target audience, shares their values, and can really make an impact. In addition, the quality of the content of the influencers, their engagement rate and domain of influence should also be considered.
Social Trading:
Social commerce is an e-commerce model that sells products and services through social media platforms or social networks. Social media platforms enable social commerce by offering features where users can shop, review products, complete purchases and even pay.
Social commerce makes the shopping experience more social and interactive by enabling users to shop through their social media accounts. Social media platforms offer a variety of features and tools to promote products and services, make recommendations to customers, and streamline the shopping process. These features can include tagging, product reviews, checkout buttons, shopping carts, and payment integrations.
Social commerce offers a variety of opportunities for brands and businesses. Here are some advantages of social trading:
Reaching large audiences: Social media platforms have millions of active users, which allows brands to reach a large potential audience. By sharing your products on social media, you can reach a wider audience and reach potential customers.
Engagement and social sharing: Social media provides an environment where users can comment, share and like products. These interactions can increase factors such as brand loyalty and product awareness.
Targeted marketing: Social media platforms offer targeted advertising based on users’ demographics, interests, and behaviors. This helps you create a more effective marketing strategy by reaching the right audience.
Social proof and trust: Positive reviews, user comments and likes on social media increase the credibility of brands and products. Potential customers can shape their purchasing decisions based on the experiences of other users.
Sales conversion: Social commerce allows users to buy products directly on social media.
