Instagram:
Because Instagram is a popular social media platform, it offers various types of ads to promote brands’ products or services and engage with their target audience. Here are some types of ads used on Instagram:
Post Ads: This type of ad allows brands to advertise posts they share organically. Brands target post ads to get their audience to appear in their news feed.
Stories Ads: Instagram Stories is a feature that allows users to temporarily share their posts. Story ads appear in between stories in the form of full-screen images or videos and can be seen as users watch the stories.
IGTV Ads: IGTV is a platform where long-term videos are shared on Instagram. IGTV ads are shown when users watch IGTV videos. Ads can appear at the beginning or middle of the video.
Live Stream Ads: Users who live stream on Instagram can show brands’ ads at the beginning or during their live stream. This allows brands to gain greater reach through live streams.
Explore Ads: The Explore section on Instagram shows users personalized content based on their interests. Explore ads are displayed on users’ discover page and aim to promote products or services of brands that suit their interests.
Places Ads: The Instagram Directory is a section that allows users to discover businesses and other users. Places ads make it easy for users to find and discover brands in the Places section.
These ad types enable brands to reach a wider audience on Instagram, increase brand awareness and engage with potential customers. Ads can be customized based on audience, budget and marketing goals.
Facebook:
Facebook is a popular social media platform that offers powerful advertising options. Brands can reach their target audiences, promote their products or services and provide interaction through Facebook advertising. Here are some types of ads used on Facebook:
Sharing Ads: This type of ad allows brands to publish organically shared posts as ads. Share ads appear in users’ news feeds and provide wide reach.
Post Retrieval Ads: This type of ad allows brands to directly reach their post-specific audience. Post acquisition ads can be used to get more engagement (likes, comments, shares) and wider reach.
Carousel Ads: Carousel ads provide users with slides of a series of photos or videos. Users can access different content by swiping these slides. Carousel ads allow brands to tell their products or stories more effectively.
Video Ads: Videos are a way to create high-impact ads on Facebook. Video ads allow brands to share their engaging videos with a target audience. This type of ad can be used to grab users’ attention and deliver your message more effectively.
Collection Ads: Collection ads allow brands to discover their products by bringing them together. When users click on the ad, they are directed to a collection page and can learn more about the products.
Live Stream Ads: Users using the Facebook Live feature can show brands’ ads at the beginning or during their live streams. This allows brands to gain greater reach through live streams.
Survey Ads: Survey ads allow brands to get feedback from their target audience. Users are presented with a specific question or option and their answers are collected. This type of ad allows brands to interact with their target audience and learn their opinions.
These are just a few of the common ad types used on Facebook.
Twitter:
Twitter is a social media platform where text messages and interactive content are shared. By using Twitter ads, brands can reach their target audiences, increase brand awareness and provide interaction. Here are some types of ads used on Twitter:
Tweet Ads: This type of ad allows brands to publish their organic tweets as ads. Brands can use tweet ads to gain greater visibility and engagement in their target audience’s Twitter feed.
Account Follow Ads: Account follow ads recommend brands’ Twitter accounts to target audiences and encourage them to follow. This type of ad helps brands build a larger audience.
Trending Ads: Trending ads are ads displayed in the trending topics section of Twitter. Brands can reach a wider audience and increase brand awareness by targeting trending topics and displaying their tweets in this section.
Promoted Hashtag Ads: Promoted hashtag ads are used to promote a particular hashtag and make it visible in the trending topics list. Brands can use this ad type to support hashtag campaigns and encourage users to join the conversation.
Promoted Trends Ads: Promoted trends ads are ads that appear next to ads in the trending topics section of Twitter. Brands can use this type of ad to promote a particular trend or event and attract users’ attention.
Promoted Accounts Ads: Promoted accounts ads aim to be among the accounts recommended to their target audience on Twitter. By using this ad type, brands can increase their followers by showing their accounts to more users.
These are just a few of the common ad types used on Twitter. Each ad type can be customized with the brand’s goals, audience, and budget in mind. Brands can develop different strategies to engage, increase brand awareness and reach their target audiences using Twitter ads.
Yandex:
Yandex is a Russia-based internet company and offers various digital advertising solutions. Yandex.Advertisement refers to the advertising platform on Yandex and includes the types of advertisements used to engage and promote brands’ target audiences. Here are some types of ads used in Yandex.Ad:
Yandex Search Ads: Yandex Search Ads are displayed on results pages related to certain keywords in Yandex Search Engine. Search ads allow the display of ads that match users’ related searches. These ads make brands’ products or services more visible in search results.
Yandex.Show Ads: Yandex.Show Ads are displayed on websites or mobile apps that are part of Yandex’s advertising network. These ads can be in text, image or video format and can be customized according to the interests of target audiences.
Yandex.Direct Ads: Yandex.Direkt is an advertising service of Yandex that allows advertisers to reach their target audience directly. Advertisers can create ad campaigns for their target audience through Yandex.Direct and publish these ads on Yandex’s ad network.
Yandex.Mail Ads: Yandex.Mail is Yandex’s e-mail service and allows users to manage their e-mails. Yandex.Mail ads appear on users’ email accounts and enable brands to engage with their target audience.
Yandex.Market Ads: Yandex.Market is a platform that offers users the opportunity to compare the prices of various products and buy them. Yandex.Market ads can be used to promote certain products or brands to users and increase their sales.
Yandex.Video Ads: Yandex.Video is a platform that allows users to watch various video content. Yandex.Video ads are ads that appear while users are watching videos. Ads can appear at the beginning, middle, or end of video content.
These are just a few of Yandex.Ad’s commonly used ad types.
YouTube:
YouTube is a popular video platform where video content is shared and watched. Using YouTube ads, brands can reach a large audience, increase brand awareness, and promote their products or services. Here are some types of ads used on YouTube:
TrueView Ads: TrueView ads are one of the most common ad types on YouTube. Users have the freedom to watch these ads and advertisers are charged only for viewers. TrueView ads can appear at the beginning of the video content or later in the video. Users can skip the ad after a certain time.
Preroll Ads: Preroll ads are short ads that appear before the user watches the video requested. These ads usually last between 5 and 15 seconds and cannot be skipped by users. Preroll ads allow brands to quickly engage with their target audience.
Overlay Ads: Overlay ads are ads in the form of a small banner that appears at the bottom or top of the video. These ads are used to attract users’ attention and convey the brand’s message. Overlay ads can be interactive with video content and direct users to a specific website or product page.
Skippable Video Ads: Skippable video ads are video ads that the user can skip after a certain amount of time. These ads typically last between 5 and 60 seconds, allowing users to choose whether or not to watch the ad.
Non-Skippable Video Ads: Non-skippable video ads are video ads that the user cannot skip and have to watch in full. These ads can usually last between 15 and 20 seconds. Non-skippable ads are used to quickly convey the brand’s message, but can sometimes negatively impact the user experience.
Bumper Ads: Bumper ads are short video ads lasting 6 seconds. These ads are used to deliver a fast and impressive message to users. Bumper ads are usually shown at the beginning or end of other YouTube videos.
Tiktok:
TikTok is a social media platform that is popular among young people and is shared in short video format. By using TikTok ads, brands can reach a wide audience, increase brand awareness and promote their products or services. Here are some types of ads used on TikTok:
In-Feed Ads: In-Feed ads are ads that appear naturally in users’ TikTok feed. These ads are shown mixed with videos from other users. Users can skip In-Feed ads by swiping or skipping. Advertisers can use text, image and video content in their In-Feed ads.
Brand Takeover Ads: Brand Takeover ads are full-screen ads on TikTok’s homepage. These ads enable a brand to reach target audiences with a logo, image or video. Brand Takeover ads offer an effective way to associate users’ TikTok experience with the targeted brand.
Branded Hashtag Challenge: Branded Hashtag Challenge is a type of interactive ad where brands encourage users to create content under a specific hashtag. Brands organize hashtag campaigns by sharing videos featuring their logos, products or stories. This type of ad allows users to engage with the brand and create a viral trend.
TopView Ads: TopView ads are video ads that are displayed in full screen when users open TikTok’s homepage. These ads are used to quickly grab users’ attention and convey the brand’s message. TopView ads stay in front of users longer than other ad formats.
Branded Effects: Branded Effects are ads that allow users to add brand-specific filters, effects, or features to their TikTok content. These ads are used to highlight the authenticity of the brand and to enable users to interact with the brand. Branded Effects can help create a viral trend among TikTok users.
Snapchat:
Snapchat is a social media platform that is especially popular with young people. Using Snapchat ads, brands can engage with their target audience, increase brand awareness, and promote their products or services. Here are some types of ads used on Snapchat:
Snap Ads: Snap Ads are short vertical videos that appear on users’ Snapchat feed. Users can watch the entire ad by tapping the top of Snap Ads. Advertisers can use videos, images and interactive elements within Snap Ads.
Story Ads: Story Ads are ads that show between users’ Friend Stories and High Discover content. These ads allow users to tell their stories in a vertical video format. Advertisers can use Story Ads to attract users’ attention and promote their brands with storytelling.
Collection Ads: Collection Ads are ads used to show users more than one product or content. Users can browse the brand’s products or content by swiping within Collection Ads. This ad format allows users to engage and can direct to the brand’s website for shopping or more information.
AR Lenses: AR Lenses are interactive ads that modify users’ faces or surroundings using augmented reality (AR). AR Lenses allows users to have fun experiences and explore the brand’s products or theme. Users can share their photos and videos using AR Lenses.
Filters: Filters are ads that allow users to add special effects or graphics to their photos or videos. Users can customize their photos using filters and share the brand’s theme or product. This ad format allows users to associate their content with the brand.
These are just some of the common types of ads used on Snapchat. Each ad format can be customized with the brand’s goals, audience and budget in mind. Snapchat ads have a strong potential to engage users and increase brand awareness.
Pinterest:
Pinterest is a social media platform known as a visual search and discovery platform. Users use Pinterest to find ideas, discover interest-related content, and get inspiration. Brands can also reach their target audiences, promote their products or content, and increase traffic or sales using Pinterest ads. Here are some types of ads used on Pinterest:
Promoted Pins: Promoted Pins are ads shown to users on the Pinterest feed and used to promote brands’ products or content. Promoted Pins look the same as organic pins and use visual and textual content to attract users’ attention. When users click on Promoted Pins, they can be directed to the relevant website or content.
Promoted Videos: Promoted Videos are video ads shown to users on Pinterest that brands can use to tell a story or show off their products. Promoted Videos can be videos that can be autoplayed or that start with a user click. With Promoted Videos, brands can offer impressive and visually rich content to their target audiences.
Carousel Ads: Carousel Ads are ads consisting of slides containing more than one image or product to users. Users can discover different products or content by swiping within Carousel Ads. Carousel Ads allows brands to showcase more products or stories in a single ad and keeps users engaged in an engaging way.
Shopping Ads: Shopping Ads are ads used by brands to showcase their products on Pinterest and increase their sales. By clicking on the products in Shopping Ads, users are directed to the relevant website and can make their purchases. This ad format is particularly effective for e-commerce brands.
Idea Pins: Idea Pins are the new feature of Pinterest, interactive and storytelling content. Through Idea Pins, brands can create engaging content, showcase their products or services, and engage with their target audience. Idea Pins allows users to comment, like or save content.
Reddit:
Reddit is an advertising platform that offers advertisers a variety of options. Here are some types of ads used on Reddit:
Promoted Posts: Promoted Posts are posts that look like regular posts to users, but are created and boosted by advertisers. These ads may appear on users’ homepages, subreddits, or search results. Promoted Posts content may contain images, text, and links. Users can comment, like or share Promoted Posts content.
Promoted Subreddits: Promoted Subreddits are the type of ads advertisers use to promote their particular subreddit or community. These ads allow users to discover subreddits that they may be interested in or join. Advertisers can directly reach their target audiences and grow their communities with Promoted Subreddits.
Display Ads: Display Ads are visual ads that appear in Reddit’s sidebar or between posts. These ads can lead users to recognize a product, service or brand. Display Ads should be visually appealing and contain messages that will appeal to users.
Video Ads: Video Ads are video ads that are shown to users. These ads may appear on users’ homepages or subreddits. Video Ads allows advertisers to promote their brands or products in an impressive way. Users can watch Video Ads and interact with its content.
Sponsored Q&A: Sponsored Q&A is a type of ad where advertisers answer questions about a specific topic and interact with the community. These ads offer the ability to answer users’ questions and the opportunity to interact directly with the brand. Sponsored Q&A enables brands to share expertise-based information and connect with users.
Reddit ad types allow advertisers to reach their target audience and promote their brand. Each ad format can be customized with the brand’s goals and audience in mind.
LinkedIn:
LinkedIn is known as a business-oriented social media platform and offers business-oriented advertising opportunities. Businesses, brands, and professionals can reach their audiences, promote business opportunities, and support business goals using LinkedIn ads. Here are some types of ads used on LinkedIn:
Sponsored Content: Sponsored Content is the ads shown to users in the LinkedIn news feed and used to promote the content of brands. These ads can be image or text-based and are targeted based on users’ interests, demographics, and business profiles. Users can comment, like and share Sponsored Content.
Sponsored InMail: Sponsored InMail is the ad format used to send private messages to users on LinkedIn. These ads are customized messages that appear in users’ LinkedIn message boxes and are directed to a specific audience. Sponsored InMail aims to attract users’ attention by providing personalized communication.
Text Ads: Text Ads are text-based ads that appear in LinkedIn’s sidebar and above the news feed. These ads contain a short headline, a description, and a destination URL. Advertisers can target Text Ads based on certain demographics, job titles or interests.
Dynamic Ads: Dynamic Ads are ads that are targeted to users with customized messages and images. These ads are based on the user’s profile information and may contain personal data such as the user’s name, profile photo or job title. Dynamic Ads offers customized content to attract and engage users.
LinkedIn ad types offer a variety of options that businesses can use effectively to promote their brands in the professional network, increase business contacts, and create job opportunities. Advertisers can choose the appropriate ad format to reach their target audience and support their business goals.
