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Body Positivity Movements on Social Media

What is Body Positivity? Body positivity is a social movement that emphasizes that all body types, sizes, shapes and appearances are valuable and acceptable. Body positivity opposes the common body norms and beauty standards in society and advocates that everyone’s body should be respected. This movement encourages people to develop a positive attitude about their…

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Social Media Ads

Social media ads are a type of digital advertising used to promote products, services or brands on various social media platforms. Social media ads aim to reach a specific audience based on users’ preferences and demographic information. Social media ads are usually delivered through the platforms’ advertising tools and algorithms. Popular social media platforms include…

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The Rise of Social Media

SNAPCHAT Snapchat is a social media platform founded by Evan Spiegel, Bobby Murphy, and Reggie Brown as Stanford University students. First released as “Picaboo” in 2011, the app was later rebranded as “Snapchat”. Snapchat’s original feature was the short-term disappearance of sent photos and videos. Users could have the content they sent automatically deleted after…

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Social Media Ad Types

Instagram: Because Instagram is a popular social media platform, it offers various types of ads to promote brands’ products or services and engage with their target audience. Here are some types of ads used on Instagram: Post Ads: This type of ad allows brands to advertise posts they share organically. Brands target post ads to…

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All About Pinterest

Pinterest was founded in March 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp. It first started as a mobile app known as “Tote”. The founders came up with the idea to create a platform where users can create visual collections of their interests. The idea was specifically aimed at users with visual interests such…

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How does the Instagram algorithm work and what can you do to increase the visibility of your account?

The Instagram algorithm tries to present the most relevant content to a particular user’s interests by analyzing users’ shares and interactions. The algorithm takes several factors into account to identify content that might be of interest to users. Here’s how the Instagram algorithm works and some strategies you can do to increase the visibility of…

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