What is Internet and Digital Freedom? Basic operation of the internet and concepts The Internet is a gigantic information and communication network, with billions of devices connected around the world today. The basic operation of the Internet is to exchange data between different devices and to enable this data to be transmitted between computers around…
The Rise of Digital Activism Digital activism is a form of social movement that develops and spreads rapidly with the use of the internet and digital technologies. Digital activism refers to actions that promote and support social, political or environmental change using information technologies. The rise of digital activism began to become more prominent in…
What is a Personal Brand and Why Is It Important? A personal brand is an individual’s perception and definition of himself as a brand. This means working consciously and strategically on how one will be perceived, recognized and remembered in their professional and personal life. A personal brand is built on a person’s abilities, values,…
What is Body Positivity? Body positivity is a social movement that emphasizes that all body types, sizes, shapes and appearances are valuable and acceptable. Body positivity opposes the common body norms and beauty standards in society and advocates that everyone’s body should be respected. This movement encourages people to develop a positive attitude about their…
Social media ads are a type of digital advertising used to promote products, services or brands on various social media platforms. Social media ads aim to reach a specific audience based on users’ preferences and demographic information. Social media ads are usually delivered through the platforms’ advertising tools and algorithms. Popular social media platforms include…
The Rise and Evolution of YouTube YouTube is a video sharing platform founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim. Initially, the platform was conceived as just a simple video sharing site, but it has quickly grown to become one of the most popular video platforms in the world. The rise and…
Selfie Culture: Self-Expression and Superficial Authenticity: Selfie culture is a phenomenon that has spread rapidly in recent years and has become popular with the influence of social media. This culture allows individuals to express themselves by taking and sharing their own photos. Selfies are self-portraits usually taken via cell phones or other portable devices. Many…
The Effects of Social Media on Self-Confidence Social media platforms provide ample space for people to express themselves, post and interact with other people. However, social media has complex effects on self-esteem. Comparison Factor: Social media increases users’ tendency to compare their lives and achievements with other people. People can feel their own lives are…
SNAPCHAT Snapchat is a social media platform founded by Evan Spiegel, Bobby Murphy, and Reggie Brown as Stanford University students. First released as “Picaboo” in 2011, the app was later rebranded as “Snapchat”. Snapchat’s original feature was the short-term disappearance of sent photos and videos. Users could have the content they sent automatically deleted after…
Instagram: Because Instagram is a popular social media platform, it offers various types of ads to promote brands’ products or services and engage with their target audience. Here are some types of ads used on Instagram: Post Ads: This type of ad allows brands to advertise posts they share organically. Brands target post ads to…