Social media ads are a type of digital advertising used to promote products, services or brands on various social media platforms. Social media ads aim to reach a specific audience based on users’ preferences and demographic information. Social media ads are usually delivered through the platforms’ advertising tools and algorithms. Popular social media platforms include…
The Rise and Evolution of YouTube YouTube is a video sharing platform founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim. Initially, the platform was conceived as just a simple video sharing site, but it has quickly grown to become one of the most popular video platforms in the world. The rise and…
Selfie Culture: Self-Expression and Superficial Authenticity: Selfie culture is a phenomenon that has spread rapidly in recent years and has become popular with the influence of social media. This culture allows individuals to express themselves by taking and sharing their own photos. Selfies are self-portraits usually taken via cell phones or other portable devices. Many…
The Effects of Social Media on Self-Confidence Social media platforms provide ample space for people to express themselves, post and interact with other people. However, social media has complex effects on self-esteem. Comparison Factor: Social media increases users’ tendency to compare their lives and achievements with other people. People can feel their own lives are…