Effects of Platforms:
Encouragement of Creativity:
The focus of social media platforms on short video content encourages users to develop their creativity and expression. Platforms like TikTok and Instagram Reels allow users to produce short and concise videos while at the same time showcasing their creative talents. Here are some points about how this phenomenon stimulates creativity:
Quick Expression: Short video platforms allow users to express their ideas quickly. Short videos provide the requirement to express creative thinking instantly with tangible content.
Use of Music and Effects: Music and effects provided by the platforms help users to make their videos more fun and attention-grabbing. This encourages users to use these features creatively.
Low Initial Threshold: Does not require major production to make short videos. This allows users to produce creative content at low cost.
Keeping Up With Trends: Platforms often create trends around certain music, effects, or topics. By participating in these trends, users can present their creative interpretations and reshape these trends with their own style.
Fast Conversion: The ability to quickly produce and publish short videos allows users to instantly share their creative ideas and improve them by getting feedback.
Creative Editing Capabilities: Users can create original and creative content while editing short videos using different cuts, speed changes and effects.
Reaching Large Audiences: Short video platforms allow content to spread rapidly. This allows creative users to reach wider audiences and share their creativity with more people.
As a result, platforms like TikTok, Reels and similar encourage the ability to produce fast, fun and visually appealing content, which is a key element of creativity. These platforms encourage users to tell their own stories, showcase their talents and connect with a wider audience.
Quick Access and Consumption
“Quick Access and Consumption” is one of the key features of short video platforms (such as TikTok, Instagram Reels). This means that content on these platforms can be consumed quickly and easily accessible to viewers.
This feature can be explained in the following ways:
Short Videos: Short video platforms focus on videos that are typically 15 seconds to 1 minute long. These short periods allow viewers to consume content quickly.
Attention span: People have a limited attention span. Short videos can capture viewers’ attention more easily and help them consume the content completely.
Scrolling Habit: On social media platforms, users often scroll through content. Short video platforms also support this scrolling habit, offering viewers a quick stream of content.
Intensive Information Flow: Internet and social media platforms have an intense flow of information due to the continuous production and sharing of new content. Short videos aim to present short and concise content in order to attract attention in this intense flow.
Short Time Periods: There are short free times for people to consume content quickly and without getting bored in their daily lives. Short video platforms enable to evaluate these short time periods efficiently.
As a result, “Fast Access and Consumption” is one of the main reasons for the rapid growth of short video platforms. The ability of users to produce and consume content intensively and quickly is one of the important factors that increase the popularity of these platforms.
Entertainment and Connectivity
“Fun and Connectivity” is one of the most prominent features of short video platforms (such as TikTok, Instagram Reels). This expression means that the short videos shared on these platforms are both entertaining and help to establish an emotional or fun connection with the viewer.
This feature can be explained in the following ways:
Entertaining Content: Short video platforms are places where content is often shared that is funny, funny, or interesting. Content such as dance videos, prank videos, dubbing, funny montages offer fun moments to the audience.
Audience Engagement: Users aim to entertain the audience by producing creative content or following popular trends. Viewers also participate in these contents by commenting or liking.
Cultural and Social Ties: Some content aims to connect with the audience based on cultural or social references. These testimonials help viewers associate content more closely.
Empathy and Emotional Connection: Some content aims to establish an emotional connection with the audience by reflecting emotional experiences, lived memories or scenes related to daily life. Such content can elicit an emotional response from the viewer through empathy.
Reflect Users’ Own Style: Short video platforms encourage users to produce content that reflects their own style, talent, and personality. This, in turn, can help viewers form a more personal connection with the creators.
As a result, “Entertainment and Connectivity” is one of the main reasons for the success of short video platforms. In addition to entertaining and interesting content, these platforms create an emotional or social bond with the audience, creating an interaction and bond between content creators and viewers.
Business and Marketing:
Brand Promotion
Brand promotion is the whole of the activities carried out to announce a product or service brand to the target audience, to convey the values of the brand and to strengthen the brand image. A correct brand promotion effectively tells the target audience the originality of the brand, its advantages and why it should be preferred. Here are the key components of brand promotion and some steps on how to do it:
Key Components of Brand Promotion:
Identifying a Target Audience: The first step in brand promotion is determining which audience you will appeal to. It’s important to have a clear understanding of your target audience’s demographics, interests, and needs.
Brand Value and Authenticity: You should describe what your brand stands for and what sets it apart from competitors. Your brand’s values, mission and prominent features should be clearly communicated to your target audience.
Appearance and Visual Identity: Visual elements such as colors, logo, typography that you will use in brand promotion should reflect your brand’s identity. Visual identity can increase the memorability of your brand.
Storytelling: The story behind your brand can help people understand the brand better. You can support storytelling by sharing elements such as how your brand was founded, why it exists, and what goals it pursues.
How to Promote Brand:
Social Media: Social media platforms are an effective tool in brand promotion by providing access to large audiences. You can promote your brand with content supported by images and videos.
Website and Blog: You can share content that describes your brand on your own website or on a blog platform. Blog posts can provide more in-depth information about the brand.
Content Marketing: You can engage your target audience by creating educational or entertaining content. You can tell your brand value with content such as videos, infographics, guides.
Events and Campaigns: You can promote your brand by organizing online or physical events. You can attract the attention of your target audience with campaigns, discounts or special offers.
Collaborations and Influencers: Collaborations or influencer marketing can help you reach a wider audience. You can increase the visibility of your brand by working with relevant influencers.
Email Marketing: You can provide direct communication to your subscribers by sending e-mails promoting your brand and new products/services.
Press Releases: You can prepare press releases about new product launches, events or important developments and share them with the media.
Brand promotion is a critical step to the success of your brand. By influencing your target audience with the right strategies, you can announce your brand to a wider audience.
Effective Advertising
Effective advertising is advertising campaigns designed to influence the target audience and remind them of your brand or product. These types of advertisements grab the attention of the viewers, arouse interest, are effectively designed to convey a particular message, and ultimately aim to lead to a particular action. The purpose of effective advertising is to not only interest the audience, but also make them remember and prefer your brand.
The characteristics of an effective advertisement can be:
Striking: The ad should contain a creative headline, image or video that can quickly grab the viewer’s attention.
Engaging: The ad should focus on an interesting and relevant topic that can sustain the viewer’s interest.
Clear and Understandable: The advertisement should convey a clear and understandable message, avoiding complexity. It is important for the audience to understand the message quickly.
Emotional Bond: A good advertisement can evoke an emotional response in viewers. This means that the ad appeals to the emotional needs of the viewers.
Brand Identity: The advertisement should contain colors, logo and visual elements that reflect the identity of the brand. Brand recognition is important.
Action Driven: An effective ad should drive the viewer to a specific action. This action can be like purchasing a product, visiting the website, signing up.
Relevance to the Target Audience: The ad should be designed in accordance with the needs, interests and demographics of your target audience.
Various Formats: Ads can be served in different formats: text-based ads, image ads, video ads, live streams, etc.
Use of Technology: Technology can be used to increase the effectiveness of advertising. For example, immersive experiences can be delivered through interactive ads or the use of augmented reality.
The success of an effective advertisement is measured by its ability to influence the target audience and lead them to a specific action. Therefore, when determining your advertising strategy, it is important to understand your target audience well, to emphasize the originality of your brand, and to convey your message clearly and interestingly.
Trends and Hashtags
Trends and hashtags are important concepts used especially on social media platforms. These terms are tools that allow content to reach a wider audience and determine the popularity of certain topics.
Trends:
Trends are topics, events, terms, or patterns of behavior that are popular in a particular period. The shares and interactions of users on social media platforms are tracked by the platform’s trend analysis algorithms. Accordingly, popular topics, events or terms are determined and recommended to users. Producing trending content can help your content reach a wider audience and get more engagement.
For example, topics such as a sporting event, a movie or TV series, a current event may be trending around the world. These trends engage users and start conversations over a period of time.
Hashtags:
Hashtags (words or phrases that start with the # symbol) are tags that enable content to be categorized and discovered on social media platforms. A hashtag refers to the topic or theme the content is about. By adding appropriate hashtags to their content, users can make it easier for interested people and communities to find their content.
For example, you can use hashtags such as “#nature” when you post a picture, or “#coffee” when you post a coffee-related content. These hashtags help users looking for content on that topic find your content.
Trends and hashtags are important tools to increase the visibility of social media content and reach the relevant target audience. By using these concepts correctly and meaningfully, you can ensure that your content reaches a wider audience.
Future Trends:
Education and Knowledge Sharing
“Education and Knowledge Sharing” is an activity aimed at supporting knowledge and learning processes. This concept aims to increase the knowledge level of individuals or communities by sharing knowledge, creating learning opportunities and facilitating access to information.
Education and knowledge sharing can take place in the following ways:
Educational Institutions: Schools, universities, courses and educational institutions provide knowledge and skills sharing through formal education. Teachers and trainers impart knowledge to students.
Online Education Platforms: Various platforms on the Internet offer distance education and learning opportunities. Online courses, webinars and training materials are part of such training.
Social Media: Social media platforms make it easy for individuals and experts to share information. Education and information transfer can be done with content such as blog posts, videos, infographics.
Conferences and Seminars: Conferences and seminars attended by people with knowledge and experience are platforms where expert opinions are shared.
Books and Articles: Written materials provide a more in-depth transmission of information and ideas. Books, articles, and journal articles are part of this type of information sharing.
Community and Forums: Communities and forums on related topics are places where people share their experiences and knowledge. Questions can be asked and answers can be obtained.
Podcasts and Webinars: Audio and visual content provides the opportunity to convey information to listeners or viewers in a different way.
Education and information sharing are important to support the personal development of individuals, to increase the knowledge level of the society and to ensure the spread of innovative ideas. These activities democratize access to information while providing opportunities to increase and update knowledge.
Storytelling
Storytelling is a communication and narrative technique that aims to convey a specific message, idea or information through stories in an impressive and narrative way. Stories are powerful tools that make it easier for people to emotionally connect, understand and remember. For this reason, storytelling is used as an effective method in marketing, education, communication and many more.
Features of storytelling can be:
Main Character and Plot: Stories often revolve around a main character. This character can be a figure that the viewer or listener will identify with. The events, on the other hand, involve the character’s experiences and difficulties.
Beginning, Development, and Conclusion: Stories often have a specific structure. At the beginning, the main character and events are introduced, the difficulties faced by the character and the search for solutions are explained in the development stage, and the results of the story and the change of the character are emphasized in the conclusion stage.
Emotional Bond: A good story can establish an emotional connection with the audience or listener. Emotional responses such as empathy, excitement, laughter, or thinking may indicate that the story is effective.
Originality: Effective stories contain unique and original elements. This can help the story make a stronger impression on the audience.
Visual and Sensory Details: Stories can be enriched using details and images. This makes the story lively and memorable.
Main Message or Theme: At the bottom of the story should be the main message or theme you want to convey. The story is used to understand and convey this message.
Storytelling can be used effectively in brand promotion, content production, presentation, education and communication. A good story can make complex topics more understandable, build emotional bonds, and capture the attention of the listener or viewer.
Real Time Interaction
Real-time interaction refers to instantaneous interactions between users or viewers. Such interactions include posts, comments, reactions or messages made using instant communication tools or platforms. Real-time interaction provides instant response in communication and rapid response to shares.
For example, instant comments on social media platforms, questions during live broadcasts, or questions from participants during a webinar are examples of real-time interaction.
Real-time interaction has the following features:
Instant Reactions: Users or viewers can quickly comment, like or react to posts. These responses are displayed instantly.
Live Broadcasts: During live broadcasts on social media platforms, viewers can ask questions, make comments or give instant feedback to the broadcaster.
Instant Messaging: Instant messaging platforms allow individuals or businesses to communicate in real time.
Webinars and Tutorials: In real-time training or webinars, participants can instantly ask questions, participate in discussions, or make suggestions.
Mobile Applications: Push notifications and user interactions in mobile applications are examples of real-time interaction.
Real-time interaction speeds up interaction between users, provides instantaneous responses and makes communication more lively. Such interactions can be used quite effectively, especially when using social media, online events, live broadcasts, and communication tools.
